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ARTZ

Written on 12/05/2020
Natalee Gilbert



Carrying an intricate wordplay that's reminiscent of rap greats like Fabolous and Jay-Z, Brooklyn-based emcee, ARTZ, hones into his music in means of assuring fans that he's just like them. Between the lines of his rhymes, ARTZ speaks on everyday occurrences, the power behind authenticity, and his upbringing. Leaning in closer, you'll also learn that the musician is forever humbled and grateful to be where he is today. His lyrical deliveries only go to prove that he's wise beyond his years as he crossovers between insanely clever punchlines, sharp entendres, and a laid-back approach. 

 

 

Honestly, he's come a long way since being on our platform a while ago, showing through his accomplishments that hard work does, indeed, pay off. 

 

 

To date, he's garnered radio play, press, and co-signs from Hot 97's DJ Enuff, Peter Rosenberg, Revolt, and Rap Radar, to name a few. Additionally, ARTZ has gotten the opportunity to collaborate with other significant musicians like Emeli Sandé and Ari Lennox. 

 

 

Growing up, ARTZ would continuously put the pen to the pad. Hip-hop, in a sense, made his eyes light up due to its creative freedom. And so, he envisioned a life where he could use his talent for the greater good. Fast forward, and at 15-years-old, ARTZ recorded his first-ever album, Established 1990. By the time he turned 17, ARTZ had embarked on becoming an independent artist and putting his focus into pursuing his dreams. 

 

 

Since then, he's debuted a plethora of albums including, No Sleep: The Sex Playlist and No Sleep: 25/8. Likewise, he's dropped two-track efforts, Ms. Tandy/Ms. Bautista, 10-17/TWIN SETS, and The BQE/Ice Water. 

 

 

Amid grinding around the clock, ARTZ branded himself as a "Reject" with a "Dream." In a sense, the two phrases come together to describe a group of "like-minded persons including but not limited to music artists, music producers, audio engineers, musicians, visual artists, visual producers, and visual performers." Still, this phrase isn't centered on one group but rather individuals who feel alienated and outcasted because of societal norms. 

 

 

"No matter your walk of life, whether you're pursuing a rap career or becoming a lawyer. We use Rejection as fuel to overcome obstacles and to strive for greatness," ARTZ told Kulture Hub in 2017. 

 

 

In recent ARTZ news, he's dropped a visual for his song, "The BQE," and "Ms. Tandy." Likewise, they can be found on what ARTZ calls (Digi.Casette) tapes. 

 

 

Dating back to March, a.k.a Women's Appreciation Month, ARTZ expressed his gratitude by dropping his double-sided tape Ms.Tandy/ Ms. Bautista. Before the beat drops, the song uses an ambient soundscape full of reverbs and soft register cries. Shortly after, "Ms. Tandy" takes an R&B approach to a booming 808, sporadic hi-hats, and an electro-synth. Cadence-wise, he uses a melodic auto-tune. 

 

 

Between lyrics, ARTZ speaks about what he'd like from a potential love interest. The rapper plans on giving her what she wants, as long as she's an R and D (a ride-or-die). Once the track progresses, ARTZ begins to rap about how he shows off his feminist whos "in love with the power trip." Additionally, ARTZ unveils that they only aren't getting lifted off their love, but also from a little THC and Hennessey. What they seek from each other is a little therapy. 

 

 

The visual that assists "Ms. Tandy" shows a compilation of animated icons, pictures, and realistic shots that reference the lyrics. Since it was filmed during the uproar of 'Rona, he took safety precautions by donning a black bandana-inspired mask and FaceTiming his eye candy. 

 

 

Additionally, the music video alternates between ARTZ expressing himself while standing under a beautiful white blossom tree, standing against a graffiti-like wall, and holding flowers in a blue-tinted room. Viewers will also catch a glimpse of a split-screen that shows ARTZ in a lituation with his lover. One notable scene is the animated versions of R&B sensations, Mya, Brandy, and Rihanna. Towards the end, the music video pays respect toward those who've departed from this Earth during COVID-19.

 

 



"THE BQE" is a saxophone-led hip-hop offering full of booming 808's and phone chirps. Lyrically, he gives intel about his "25/8" grind, starting from the bottom, leveling up, and other positive affirmations. He even unveils a minor bit of information about what it was like growing up. He spits:

 

 

"Mama raised a boy to be confident/Cause the work ethic unstoppable," and "Made the Koolaid stretch with the dominoes/Had the tuna fish with the chopped cheese."

 

 

The music video, which is said to be budgeted by lo mein and water, shows comic-book-inspired visual effects. To add, ARTZ throws in the lyrics so fans can recite them. He even presents clips that correlate with what he's speaking about. Take, for instance, the clip showing Michael Jordan holding a trophy. ARTZ spits, "I been here for a little minute strong/I'm a veteran, I'm a champion." 

 

 

Subsequently, "The BQE" centers in on clips of ARTZ formally greeting stars like Fabolous, hopping on the subway, and rapping while on the go/in front of a Chinese restaurant. Before the visual ends, ARTZ shows off his best dance moves while showcasing a can-do attitude. 

 

 

 

 

 

In a world of misogynistic and trap-ridden raps, ARTZ augments his messages with creative poise.

 

Listen to his recent tape, I Love Lucy’s below: